Setting the Price for Your Home

Everything has value. Especially your home.

And when it comes to selling your home, assigning a price to that value is complicated. You made memories there. You’ve got a major financial interest in the place, too.

Buyers think of value, but they’re more concerned with price. And your home’s price is one of its most attractive — or unattractive — features. The right price can attract buyers, quickly. The wrong price may mean the house sits on the market, which can create the vibe among buyers that there’s something wrong it. (If the home buying process is Instagram, think of a wrongly priced home as a photo that isn’t getting any likes.)

It’s your agent’s job, as the real estate expert — mining his or her expertise and knowledge of the market — to determine the best price for your home. But it’s your house. You need to have your own idea of how much your property is worth. Here’s how to get it.

Work With Your Agent

This is crucial. Your agent brings the right mix of industry expertise and knowledge of your local market to the table.

To understand whether your agent is pricing your home properly, read through each of the steps below. Use what you learn about your home’s fair market price to evaluate any price your agent recommends.

Throughout the pricing process, a good agent will:

  • Listen to your needs
  • Take into account your research
  • Use his or her knowledge of the local market to help you pick the best asking price

You’re a team. It’s in both of your interests to price your home correctly — a timely, profitable sale is win for everyone.

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And Yeah, You Should Also Check the Internet

Pricing a home is both art and science. To understand what will inform your agent’s pricing decisions — and to be prepared to bring your own educated input to the conversation — start with a pricing research phase.

This includes taking advantage of online estimating tools — but only to an extent. Property websites like realtor.com® and Redfin enable you to plug in your home’s address to see approximately how much your house is worth. They base their estimates on your home’s square footage and real estate data they’ve collected, such as recent home sales in your local market.

But those results are estimates based on generalized factors, not your unique situation. If at any point the price you see in an online calculator doesn’t align with what your agent suggests, prioritize the agent’s advice.

Online estimators also have a reputation among real estate professionals for misleading buyers and sellers alike with less-than-optimal pricing information. But as a starting point, they have their utility.

Know Your Local History

What your home’s listing price should be largely depends on what similar homes, or “comps,” recently sold for in your area. To price your home, your agent will run the average sales prices of at least three comps to assess your home’s value.

What constitutes a comp? A number of factors, including a home’s:

  • Age
  • Location
  • Square footage
  • Number of bedrooms and bathrooms

Agents will look into the difference between each comp’s listing price, and the price it sold for. He or she will consider price reductions and why they happened, if relevant. All the while, your agent will also rely on inside knowledge of housing stock and the local market. That nuanced understanding is invaluable, particularly when measuring the unique aspects of your home with raw data about comps.

When selecting comps, agents generally look for properties that sold within a one-mile radius of your home, and in the past 90 days. They find these homes using the multiple listing service (MLS), a regional database of homes that agents pay dues to access.

Size Up the Competition

In addition to recently sold homes, your agent will also look at properties that are currently for sale in your area. These listings will be your competition. But because listing photos don’t always tell the full story, a good agent will check out these homes in person to see what condition they’re in and to assess how your home sizes up.

You can do the same. For additional perspective, you can also get in touch with your local association of REALTORS®. Ask if they have information to offer about your neighborhood and the local market.

Kansas City Real Estate Market Share

Understand the Market You’re In

The housing market where you live can greatly impact your pricing strategy.

If you’re in a seller’s market, where demand from buyers outpaces the number of homes for sale, you may be able to price your home slightly higher than market value.

But if you’re in a buyer’s market, where buyers have the advantage, you may have to price your home slightly below market value to get people interested.

You can see local market trends by checking the online resource realtor.com®. It offers charts that display important housing market data, such as a city’s average listing price, median sales price, and average days a home is on market. It’s a lot of information. At any point, you can ask your agent to help you make sense of how your local market will influence your home’s price.

Put Your Feelings Aside

As previously mentioned, many sellers think their home is worth more than it is.Why? Because memories. Because sentiment. Because pride.

But you have to stay objective when assessing your home’s value. Buyers, after all, won’t know your home’s personal history. What makes your home special to you may not be something that entices them. Read: They may want to convert that craft room you worked so hard to perfect into a man cave.

The lesson: As much as possible, set aside your emotional attachment to your home. It will make it easier to accept your agent’s realistic, clear-eyed calculation of its price.

Remember: It’s All Relative

As you and your agent are talking price, the local market may throw you a curveball or two.

In some markets, for example, it could make sense to price your home slightly below its fair market value to spark a bidding war.

Of course, there’s no guarantee a pricing strategy such as this will pay off. Similarly, there’s no one-size-fits-all playbook. Your home should be priced for its own local, or even hyper-local, market. Period. Confer with your agent before you decide to try any market-specific pricing tactics.

Be Savvy With the Dollar Amount

Pricing your home requires careful attention. In some cases, fair market value may not be precisely what you should list it for — and the reasons can be subtle.

For example, if comps show that your home is worth $410,000, setting that as your asking price can backfire — the reason is that buyers who are looking online for properties under $400,000 won’t see your home in search results in that case. This explains why many agents use the “99” pricing strategy and, for example, list $400,000 homes for $399,000. The idea is to maximize exposure.

Have a Heart-to-Heart With Your Partner

Not the sole decision maker in your household? Talk to your partner about your home’s price before it’s listed. You can use this worksheet as a guide for that discussion.

The reason isn’t just to foster the kind of open communication that’s important to any relationship. It’s that if you’re not on the same page about price or the other things that are important to you about sale, each subsequent step of the selling process will be impacted by that tension.

Keep Your Head in the Game

You’ve considered your agent’s advice, and the two of you have agreed on the right price for your home. Hey, champ! Your house is on the market.

Even after the listing date, price should be an ongoing discussion between you and your agent. Markets are fluid, so it’s possible that you’ll have to make tweaks.

In any case, it’s important to to stay in continuous dialogue with your agent, the MVP of Team Sell Your House. Together, keep your eyes on the price.

Curious to see what your home value is? Click here.

Why didn’t you use me as your Realtor?

I was recently approached by a family member who wanted to apologize for not using me as their Realtor when they sold their house.  I get it.  I really do.  Do you know how many real estate agents I knew before I got into the business, tons. They are everywhere and I know that.  Let me tell you a secret, working with close friends and family is extremely stressful.  I feel more pressure to sell or find a home for my brother or best friend. It’s true.

In my short 2 years as a licensed Realtor I have found a solution, referrals.  Before I went to real estate school, and yes I went to ReeceNichols Real Estate School, I didn’t even know that referrals existed in this industry.  For example:

My best friends are getting a divorce and they need to sell their family home.  Obviously I don’t want to get involved in this transaction for so many different reasons.  There is so much stress, emotions, financial issues, and personal information involved in a normal real estate transaction but would be at an all time high while doing it during a divorce.  In this case I would REFER my friends to a amazing agent that can get the job done for them.  And the bonus is, I get a referral fee from that agent without being involved in the transaction.  Everyone wins.

In my small community in Piper, there are 5,657 real estate agents.  Some good, some not so good, some full time, and some part time.  What I am saying is that there is a lot of competition but we still are all working together for our clients.  The point of this post was to let you know that yes, sometimes it hurts that a friend or member of my family goes with another agent but I understand.  If I can’t help you, at least let me find a great agent that will be a great fit.

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October Newsletter

The Scariest Thing About Being a First Time Home Buyer

One of the scariest things about being a first-time buyer is the unknown. It’s probably one of the main reasons 90 percent of all buyers do hours of online research before deciding to buy a home.

The entire process can be stressful. It’s complicated. It’s filled with paperwork. It’s most likely the biggest financial decision of your life. And it’s peppered with deadlines and boxes that must be checked or the entire deal can fall apart!

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Real estate agents are here to uncomplicate the buying process for you. An agent is your matchmaker: he or she will help you define the qualities of your dream house and work hard to turn that dream into a reality. And since they’re pros, they’ll manage the deadlines and check those countless boxes for you so you can make an offer on your dream house with confidence.

A home purchase may be your largest financial transaction to date, so it’s important to make the right decisions and to keep an eye on the details. With the assistance of your Residential Mortgage Lender and real estate agent, it should be an efficient, pleasant, and ultimately rewarding experience.

Count On Your Real Estate Agent To:

  • Preview available homes to weed out those that are overpriced, or undesirable in some other way.
  • Present the homes that suit your needs as you’ve defined them.
  • Help you determine the difference between a “good buy” and a property which, because of its nature (neighborhood, market appeal, etc.), might have to be discounted if you decide to sell in the future.
  • Negotiate the best deal for you. With a Pre-Qualification letter from us in hand, your Real Estate Agent will be able to demonstrate that you are a qualified and capable borrower. This will strongly influence the Seller, and may make the difference between the Seller accepting your offer or someone else’s — even if your offer is lower!

Count On Your Loan Officer To:

  • Assist you in selecting the best loan to meet your personal situation and goals. (This single decision can save you thousands of dollars throughout the years!)
  • Keep you informed of your loan status throughout the entire process.
  • Keep your Real Estate Agent informed of our loan progress (Note: your personal information is always kept confidential between you and us; only deal points and progress are shared).
  • Get the appropriate loan for you at the best rates and fees. This will save you significant money “up front” and throughout the years to come.

Count On Yourself To:

  • Keep your Real Estate Agent informed of any questions or concerns as they develop.
  • Keep the process moving by providing documentation and decisions as soon as reasonably possible. By doing so, many of the details are taken care of early in the process so you can comfortably concentrate on any last-minute details or events that require your attention.
  • Enjoy purchasing your home, but do remain objective throughout — to make the business decisions that are best for you.
  • Make sure you are pre-approved as early as possible. This will put the power of financing behind you so you can concentrate on selecting your home.

I am not a mortgage lender and I will never pretend to be.  I ALWAYS encourage my clients to make an appointment with a reputable lender and actually sit down to go over all options.  There are so many options out there other that just the typical Conventional, FHA, and VA loans. Contact Tracy Geer at First State Bank Mortgage for more information.  Find her pre approval link on my website.

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My October Obsession: Carrot Cake

CARROT CAKE
INGREDIENTS
2 1/2 cups All Purpose Flour
1 1/2 teaspoons Baking Soda
1 1/4 teaspoons Baking Powder
2 teaspoons Ground Cinnamon
1/2 teaspoon Salt
2 cups Sugar
4 Large Eggs
1 cup Vegetable Oil
1 teaspoon Vanilla Extract
2 cups Grated Carrots
3/4 cup Chopped Pecans
3/4 cup Coconut (I don’t use coconut because I think it is disgusting!)
1 8oz can Crushed Pineapple (put in strainer and let juice drain. I used a fork to press out more liquid.)
DIRECTIONS
Preheat oven to 350 degrees
Line the bottoms of 3 (8inch) or 2 (9inch) round pans with wax or parchment paper, grease with shortening and flour the paper and pans for easy release when turning out……carrot cake has a tendency to stick so be sure to use the paper.
Whisk together for 30 seconds the flour, baking soda, baking powder, cinnamon, and salt. Set Aside.
In a mixing bowl, add 2 cups sugar , 4 eggs, 1 cup oil and 1 tsp. vanilla. Mix 2 to 3 minutes at medium speed until well blended and light colored.
With a spoon stir in the flour until moistened, then add the carrots, pecans crushed pineapple and coconut.
Bake 35 minutes at 350 degrees or until a toothpick inserted in the center comes out clean. Refrain from opening the oven door or touching the center of the cake to test for doneness until very near the end of baking time or it could cause the cake to sink slightly in the center.
Makes 6 1/2 cups batter
Cool cake layers in pan for 10 minutes on a wire rack then turn out. Cool completely before frosting.

It’s healthy because it has carrots.  Just go with it.

Places to visit in October in Kansas & Missouri:

  1.  Weston, Missouri- Weston Red Barn Farm, O’Mally’s Pub, and Pirtle Winery
  2.  Parkville, MO- Wines By Jennifer A hidden gem in downtown Parkville.  Stop in to taste their featured wines of the month and listen to the stories of their travel.  Don’t forget to join the Wine Club!
  3. Lawrence, KS- Lawrence is so pretty in the fall.  Walk down Mass Street and check out all the local shops.  Make reservations at 715 for dinner, my FAVORITE!

Pumpkin Patch

 

 

 

The Plaza Art Fair

Once again Fall is quickly approaching and the first thing that comes to my mind is The Plaza Art Fair.  This outdoor event takes place every September on the Country Club Plaza in Kansas City, Missouri.  Nine city blocks are blocked off and hundreds of artists booths and Restaurant booths line the streets.  The atmosphere is amazing!  Although the event is considered family friendly, a word of advice; don’t take your small children (especially strollers) on Friday evening. Friday evening is considered the kick-off event and the streets are lined with everyone from the young adults to the older ones enjoying adult beverages.  By 9pm, it’s extremely hard to move around the streets.  Don’t forget to check out the 3 Live Stages with local and national talents.  And wear your dancing shoes, you will need them!

 

My favorite part of the art fair are the restaurant booths!  The top eateries on the Plaza make special hand held sized portions of their main dishes for a great price.  A steak sandwich with herbed goat cheese and balsamic onions from The Capital Grille.  Yes please. Carnitas Tacos from The Oliver.  Sure.  Truffle Bacon Popcorn from Rye.  Hells yes. Did I mention all different types of local beer, margaritas, and sangria? The fact that you are able to walk around the streets of the Country Club Plaza and try award winning food without having to spend an arm and a leg at the establishment itself.  Perfect time to share with a friend and try it all while looking at some of the best artwork in the country.

This year the event takes place on September 21st-23rd.  Parking is crazy so I recommend taking an Uber or Lyft that evening so you don’t have worry about parking.

My First Listing

I never thought I would be so nervous when it came to listing my brother-in-laws home.  Going into very confident, I soon realized that I was putting all this pressure on myself to be perfect because I didn’t want to mess anything up on my first listing.  This house was a charming ranch in Prairie Village, Kansas (a highly sought after area) and I assumed it would go quick.  The market is super crazy right now in Kansas City, homes are selling in the matter of hours and for over asking price.  Can you imagine trying to purchase your first home for $250,000 and having to offer $20,000 over asking price?  Crazy, but that is exactly what is happening now.  I’m hearing stories everyday about clients losing in bidding wars while still going over list price and its not only frustrating for them, us Realtors are frustrated too.

My brother-in-law and I decided we were going to get the place fixed up and he was going to move out in order to keep it “show ready”.  His family worked so hard to get everything cleaned and staged in order to show home buyers the potential in this home.  He had bought this home back in 2014 for a steal (it was a foreclosure).  For the past couple years he has been doing updates here and there in hopes to sell it when the time was right.  Apparently April 2018 was the right time.  Woo Hoo!

 

Above are some before and after pictures.  I had KC Media Team come over and take the listing photos of all the hard work he did.  Aren’t they great?  I loved how the photos turned out.  Remodeled kitchen, refinished hardwoods throughout living and bedrooms, and fresh paint everywhere make a huge difference.  Beautiful. (Kitchen remodel done by Residential Revival)

We listed it on a Friday and it was under contract by Monday evening.  All that hard work paid off.  Now we wait until closing…